Advertising in Google Adwords: Remarketing

An interesting video from Google adwords showing you how to correctly re-market to your visitors.

I’ve been a bit lazy in implementing retargatering for my tours website but as I write this i’m creating one.

What is Remarketing?

As per definition, Remarketing (a.k.a. retargeting) is very popular way of advertising among PPC professionals. It’s an online marketing technique that enables advertisers to reach out to visitors who already visited a website.

Lets say for example a visitor came to your site and didn’t make an order or an inquiry. When these people leave your website without taking a desired action that you wanted, remarketing helps you reconnect with them by showing relevant ads as they browse the web, as they use mobile apps, or as they search on Google.

Whether you’re looking to drive sales activity, increase registrations, or promote awareness of your brand, remarketing can be a strategic component of your advertising. It can drive return on investment (ROI) for all types of advertisers.

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